2, 239 Tested Secrets for Direct Marketing Success

Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover all you need to know--from planning to implementation--and from target strategy to all aspects of the creative process. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.