Creative Advertising
Streetwise Do-It-Yourself Advertising
Retail: $19.95 (35% off!)
(Overstock Books)
Filled with expert advice that is sure to send sales soaring, this complete guide to creative advertising and promotion includes dozens of templates and worksheets, plus examples of ads, direct mail pieces, and press releases. Two-color illustrations...
The Fundamentals of Creative Advertising
Retail: $29.95 (28% off!)
(Overstock Books)
Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Creative Advertising
Retail: $39.95 (37% off!)
(Overstock Books)
Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Leap
Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising.
Advertising Cultures
The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising.
Advertising Strategy
Retail: $59.95 (14% off!)
(Overstock Books)
Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and Copyri