Theory
A Focused Issue on The Marketing Process in Organizational Competence
Reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development.
Record Label Marketing
Retail: $45.95 (14% off!)
(Overstock Books)
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world how to practiced in marketing war rooms.
Tourism Marketing for Cities And Towns
Retail: $43.95 (14% off!)
(Overstock Books)
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning.
MARKETING ON A BUDGET
An ideal reference book for people in any business looking for cost effective ways to market their business. Contains more than 60 case studies full of cost effective marketing tips. Also explains marketing theory, marketing plans, market segments, demo-graphics, and the four P's.
Strategic Marketing
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.
Qualitative research at the marketing/entrepreneurship interface
The essence of entrepreneurship is "effectual action".