Theory
A Focused Issue on The Marketing Process in Organizational Compe
This first volume of Research in Competence-Based Management (RCBM) signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory.
Merchant: eBooks
Strategic Sport Marketing
... a very comprehensive overview of the key elements involved in the marketing of sport ... an excellent and comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' Ketra L.
Merchant: eBooks
Creative Marketing
"Creative Marketing" has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.
Merchant: eBooks
Marketing Hospitality, Third Edition
Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry.
Merchant: eBooks
Health Services Marketing
Despite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations.
Merchant: eBooks
Record Label Marketing
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms.
Merchant: eBooks